Dead Pretty Bookings is a Melbourne-based boutique booking agency founded by Sarah Russell, a live music obsessive turned agent who built her career inside the venues and scene she now works within.

After years of working across hospitality, venue operations, and artist-facing roles, alongside studying Entertainment Management, Sarah developed a deep understanding of how the live circuit actually functions. She began booking shows for her friends’ bands, securing support slots and pitching to local rooms; all driven by instinct and a genuine love for Melbourne music.

Dead Pretty Bookings was built on a reputation for care. The agency focuses on contemporary independent artists with distinctive identities and compelling live shows, working strategically across headline tours, national supports, festival placements and curated showcases.

With deep roots in Melbourne’s local live music community and a growing national promoter network, Dead Pretty prioritises long-term career development. Boutique by design, the focus is to back great artists properly, and to build careers that last.

DIY Forever.