Dead Pretty Bookings is a Melbourne-based boutique artist management and booking agency representing a carefully curated roster of independent artists across Australia.
After years of working in venues, live events and artist-facing roles, founder Sarah Russell founded Dead Pretty with a simple belief: great artists deserve genuine support, thoughtful strategy, and someone who cares as much about their long-term career as they do. What started by booking shows for friends’ bands has grown into an agency built on strong relationships, honest communication, and a deep love for Australia’s independent music community.
Dead Pretty works across headline touring, national support slots, festival bookings and showcase opportunities, creating tailored live strategies that reflect each artist’s goals rather than a one-size-fits-all approach. Boutique by design, the agency prioritises quality over quantity, remaining intentionally hands-on with every artist it represents.
At its core, Dead Pretty is about backing artists with purpose. The focus isn’t simply on booking the next show; it’s about building sustainable careers, fostering meaningful connections, and contributing to an independent live music scene.
DIY FOREVER.